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Denton Diablos FC is a partnership between Aspiro Agency (a Denton based digital marketing agency owned by Damon Gochneaur) and Playbook Management International (a Frisco based sports management company owned by Michael Hitchcock).  The strong ownership group combines a committed local, passionate, successful local business owner in Damon who is entrenched in the Denton community, on many levels, and connected to University of North Texas with Hitch who brings over 20 years of professional soccer management experience and a passion for community based, professional soccer clubs to the Denton Diablos.

Damon Gochneaur is the founder of Aspiro Digital Agency in Denton Texas. a 2003 graduate of the University of North Texas, Damon has spent nearly his entire life working and living in Denton County, with a rich and deep history of playing, coaching and supporting the sport of soccer the entire time.

Damon grew up playing the game in Lewisville Texas before graduating to the Dallas Classic League and playing for some of the most storied clubs in Dallas soccer history, the Dallas Texans and the Dallas Comets. He captained both his High School soccer team at Flower Mound Marcus as well as the Dallas Comets, while achieving significant team and personal success, both on and off the pitch.

Damon played two years of collegiate soccer at Missouri Valley College until injury changed his soccer fortunes and brought him back to Denton to finish his studies at UNT.

Damon is a married father of three small children, with his oldest son Hayden playing in the FC Dallas youth system, daughter Addyson in competitive gymnastics and youngest son Kingston just starting his journey with the game.

Damon is excited to bring semi-professional soccer to Denton Texas and help grow the game that he loves and give back to the game which has given him so much already.


Michael Hitchcock (Hitch) is one of the pioneers of Major League Soccer; starting 22 years ago with DC United (one of the flagship franchises in MLS early years).

Hitch spent 13 years in Major League Soccer including stops in Los Angeles as Vice President for LA Galaxy and President/General Manager for FC Dallas and Pizza Hut Park (111 acre soccer stadium and 17 field complex).

Hitch left MLS 9 years ago and launched Playbook Management International, a sports management company that works with hand selected clients in the US and around the world (including NPSL).  Hitch is passionate about the game of soccer, the business of soccer and the impact that clubs can have in their local communities.

Through PMI, Hitch has ownership interest in Alfreton Town FC (National League in UK), Tobago FC Phoenix (Trinidad & Tobago), Napa Valley 1839 (NPSL), Fort Worth Vaqueros (NPSL) and Professional Futsal League.

Hitch is married with two children, Eleni is a Sports Management major at Texas Tech University and William is a Junior at Wakeland High School in Frisco.